Can you imagine this? Homes are no longer advertised therefore no homes would ever sell again! Fact is that sales would hardly change at all.
The principal reason underlying this is that people move out of need and the institution of organized real estate is there to help them. All MLS listings are known to real estate agents on a given real estate board who accordingly reveal homes for sale to their buyers.
The purpose of real estate advertising then is to capture the attention of buyers who may not be aligned with a REALTOR® and to buyers who may buy homes with criteria other than, that which is conveyed to their real estate agent.
Real estate advertising is carefully conceived in order to be effective. In the print media, promotion of features and location together with "ad placement" is critical. More significant, with the growing number of Internet empowered consumers, it is important to have a dynamic, interactive, multi-domain web presence through which real estate agents are effectively advertising their listings.
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